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NAI-HWA LIEN
練乃華
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| Affiliation | Title |
Associate Professor |
Web Site
Tel
+886-2-3366-1056
Email
jlien@ntu.edu.tw
ORCID
Scopus Author ID
Research Interests
Product Memory
Purchase Decision
Process and Effects of Advertising
Consumer Information Process
Organization
| Organization | Major | Degree | Start | End |
Cornell University | Mechanical Engineering | Ph.D. | August 1, 1993 | May 31, 1998 |
Organization
| Organization | Dept | Title | Start |
National Taiwan University | Department of Business Administration | Associate Professor | August 1, 2013 |
Organization
| Organization | Dept | Title | Start | End |
National Taiwan University | Department of Business Administration | Assistant Professor | August 1, 1998 |