Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs

Chou H.-Y.NAI-HWA LIEN2020-03-062020-03-062014https://scholars.lib.ntu.edu.tw/handle/123456789/472403Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songsjournal article10.1080/10641734.2014.866845https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84893806675&doi=10.1080%2f10641734.2014.866845&partnerID=40&md5=56bd259f009cbc3fc52d3e0e30f77d02