周桂田Chou, Kuei-Tien臺灣大學:國家發展研究所湯凱傑Tang, Kai-ChiehKai-ChiehTang2010-05-052018-06-282010-05-052018-06-282008U0001-0807200815060400http://ntur.lib.ntu.edu.tw//handle/246246/180105　　本研究以Mary Douglas的文化分析取徑，探究從中國流入的黑心商品之相關現象。經由對臺灣社會中的各式機構組織進行訪談，以及對媒體相關報導等文本進行論述分析，我發現這個現象不單純只是一個消費安全或商品品質管制的問題，背後還有受到許多政治與經濟因素的影響。　從媒體報導上來看，中國黑心商品一開始是中國的社會現象，與臺灣社會無關。隨著這些商品慢慢進入臺灣，中國黑心商品也展現成為臺灣的社會問題。到了民國九十六年，歐美各國陸續傳出對中國製商品的回收事件，中國商品的黑心形象更被強化。　同時，我也發現這個現象是由臺灣社會中的各式組織共同建構而成。本研究所選取的組織，一開始都從自己原本的組織路線與任務出發，將黑心商品現象界定為消費安全與商品品質管制的問題。然而到了後期，他們都轉而去強調商品產製地的區隔，以及這一區隔的意涵，同時也將這個議題與保護本土產業做連結。　此外，本研究也透過對磁磚與毛巾兩宗商品案例的分析，發現本土產業在遭到中國商品流入的衝擊時，經常會促使政府修改商品標示的相關規範，讓消費者易於辨識商品產地，同時也透過提出論述或現實風險事件，對產地區隔賦予價值意涵，進而引導消費者以產地選擇取代對商品品質的判別。This paper is about the phenomenon of Chinese black-heart-products in Taiwan. My thesis was inspired by Mary Douglas'' cultural analysis approach. Through interviewing several institutions and discourse analysis of media texts, I found that this phenomenon is not only an issue of consumer safety or quality regulation of products but also an issue infected by many political and economic factors. hrough analysis of media texts, I found that the phenomenon of Chinese black-heart-products was first a Chinese social phenomenon which had no relation with Taiwan. However, when these products came into Taiwan gradually, it was becoming a social problem in Taiwan, too. Moreover, because Chinese products were recalled in several Western countries in 2007, the black-heart image of Chinese products was strengthened. also found that this phenomenon was co-constructed by many institutions in Taiwan. Those institutions defined the phenomenon of Chinese black-heart-products as an issue of consumer safety or quality control problems originally. Afterward they switched their focus on the distinction of the places of production and the meaning of the distinction. They also linked this issue to the protection of the local industries at the same time.dditionally, this paper analyzed cases of tiles and towels. I found that when local industries were impacted by Chinese products, they often lobbied government to alter enactments of product label, so that consumers can distinguish the places of production more easily. Meanwhile, they advanced discourses or cited risk cases to create the value associated with the distinction of the places of production, and hence guided customers to choose products according to the place rather than the quality.謝辭…………………………………………………………………………………...………….…. ii文摘要………………………………………………………………………………………….... iii一章 緒論……………………………………………………………………...………..……… 1一節 研究問題 ………………………………………………………………………....... 1二節 文獻回顧 ……………...……………………………………………………….…... 3三節 研究方法與研究設計…………………………………………………………..…... 8四節 章節安排…………………………………………………………………………... 12二章 中國相關黑心商品事件的媒體報導…………………………………………………... 14一節 黑心商品的媒體呈現 ……………………………………………………… …… 14二節 黑心商品的現象起源……………………………………………………………... 22三節 事件類型的時序變化…………………………………………………………..…. 26四節 內容呈現上的時序變化…………………………………………………………... 29五節　補充說明…………………………………………………………………………... 38三章 各式組織對現象的共同建構…………………………………………………………... 39一節 消費者文教基金會 ………………………………………………………….…… 39二節 台灣團結聯盟……………………………………………………………………... 44三節 政府部門………………………………………………………………………..…. 51四節 綜合分析…………………………………………………………………………... 62四章 兩岸貿易架構下的黑心………………………………………………………………... 65一節 中國製磁磚的開放爭議 …………………………………………………….…… 65二節 兩岸的毛巾大戰…………………………………………………………………... 78三節 綜合分析…………………………………………………………………………... 89五章 結論……………………………………………………………………………………... 91一節 總結…………………………………………………….………………………..… 91二節 研究限制與未來研究建議………………………………………………………... 95考文獻………………………………………………………………….……………..…….……97錄一　聯合知識庫中國黑心事件整理………………………………………………………. 100錄二　2006~2007年間世界各國回收中國製商品重大事件表…………………………….. 106錄三　民進黨「中國黑心貨」文宣………………………………………………………….… 108表目錄1-1 訪談場次細目……………………………………....………………………………..92-1 93-95年黑心商品與其被指稱黑心緣由一覽表………………………………….. 172-2 黑心緣由歸納整理………………………………………………………………... 223-1 「中國黑社會」系列記者會場次內容…………………………………………...… 444-1 毛巾進口救濟措施與反傾銷措施相關事件日程表……………………………... 79application/pdf922426 bytesapplication/pdfen-US文化分析風險黑心商品產地區隔論述Black-heart-productsCultural analysisDiscourseDistinction of the places of productionRiskthesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/180105/1/ntu-97-R93341047-1.pdf