Ching Yin IpCHAOYUN LIANGChih-Ping Chou2022-11-102022-11-1020221942-06761942-0684https://scholars.lib.ntu.edu.tw/handle/123456789/624552This study investigated how corporate social responsibility, adherence to social missions, organisation–public relationships outcomes, and corporate reputation influence the purchase intentions for social enterprises’ products. Through a survey of Taiwanese consumers (N = 507) in online channels, results suggested that corporate social responsibility and adherence to social missions indirectly influenced purchase intentions through organisation − public relationships and corporate reputation. However, the direct effect of corporate social responsibility on organisation–public relationship outcomes was nonsignificant. Adherence to social missions acted as a more important factor than corporate social responsibility in generating purchase intentions, indicating the importance of social missions in the social enterprise context.Corporate reputation; corporate social responsibility; organisation-public relationships; purchase intentions; social missions; ORGANIZATION-PUBLIC RELATIONSHIP; CORPORATE REPUTATION; MEDIATING ROLE; BRAND EQUITY; ENTREPRENEURIAL INTENTIONS; COMPETITIVE ADVANTAGE; RELATIONSHIP OUTCOMES; PLANNED BEHAVIOR; MODERATING ROLE; RESPONSIBILITYjournal article10.1080/19420676.2022.21322762-s2.0-85139838958WOS:000867556400001https://doi.org/10.1080/19420676.2022.2132276120709671