Huang HengchiangChia-Wen Chang2010-11-022018-06-292010-11-022018-06-292007http://ntur.lib.ntu.edu.tw//handle/246246/219748en-USBuilding Brand Community:A Study of VW’s Clubjournal articlehttp://ntur.lib.ntu.edu.tw/bitstream/246246/219748/-1/08.pdf