Emergence of Consumer-Brand Relationship from the Perspective of Schema

謝明慧(Ming-Huei Hsieh)楊達凱(Ta-Kai Yang)2020-02-142020-02-1420151816-6601https://scholars.lib.ntu.edu.tw/handle/123456789/459211Emergence of Consumer-Brand Relationship from the Perspective of Schemajournal article10.3966/181666012015101102005http://dx.doi.org/10.3966/181666012015101102005