Target Marketing in a Distribution Channel: Implications for Manufacturer Returns Policy

Jeng, Shih-PingShih-PingJengChou, Shan-YuShan-YuChou2008-10-172018-06-292008-10-172018-06-292006http://ntur.lib.ntu.edu.tw//handle/246246/83540application/pdf511455 bytesapplication/pdfen-USTarget Marketing in a Distribution Channel: Implications for Manufacturer Returns Policyjournal article10.6504/JOM.2006.23.05.02http://dx.doi.org/10.6504/JOM.2006.23.05.02