臺灣大學: 企業管理碩士專班湯明哲馬克Raddatz, MarkMarkRaddatz2013-04-082018-06-292013-04-082018-06-292012http://ntur.lib.ntu.edu.tw//handle/246246/256561本篇論文的目的在研究：提供適地商家優惠之手機商業服務，以協助台灣的中小企業能在智慧型手機上提供優惠券的服務運用。近年來，線上優惠券日趨普及。而線上優惠券最常被使用的商業模式，就是消費者必須要在享受優惠之前，在線上先行付費。然而，這篇論文所要發展的商業模式，則是要使消費者能夠同時間享受優惠並付費。使用的方式，就是要利用智慧型手機或是一些適地性的服務〈如：GPS〉來顯示當地特定地點的線上優惠券。這篇論文分成許多章節：第一章先對整篇論文做簡單介紹，並說明研究動機；第二章則列出該篇研究的文獻探討；第三章說明優惠券的歷史；第四章關於適地性的服務─QR碼與無線通訊的介紹；第五章則針對本篇的商業計畫做一詳細介紹。The work of this thesis is to introduce a business plan for a location and coupon based mobile service that could help small and medium sized business in Taiwan to offer coupons on smartphones. Online coupons have become very popular in recent years. The currently used business models are where consumers have to pay a discounted price first before they can use the coupon. With the approach described in this thesis, a consumer pays the discounted price at the time he uses it. This model makes it possible to use smartphone and location bases solutions like GPS to show online coupons from the specific location, for example a part of a city. The thesis is divided in several chapters starting with an introduction and the motivation. A literature review and the history are shown in Chapter 3. The technology about location based services, QR-Codes, and Near Field Communication will be introduced in Chapter 4 and the business model will be explained in Chapter 5.1043079 bytesapplication/pdfen-US適地性服務智慧型手機折價券location based servicesmartphonecouponthesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/256561/1/ntu-101-R99749067-1.pdf