2016-01-012024-05-14https://scholars.lib.ntu.edu.tw/handle/123456789/658872摘要：日本是台灣毛豆最重要的市場，機能性農產品在日本市場受到重視，使得GABA毛豆及其生產加工技術具有市場性。消費者對毛豆的整體意象不清，對GABA陌生。要以GABA機能做為賣點來行銷GABA毛豆，未達成熟情境。GABA黃豆、GABA黑豆、GABA白芝麻應為可以參考的加值標的。新鮮毛豆目前8元/100g，GABA機能加值後，售價可到達9~37元/100g。冷凍毛豆目前34元/100g，GABA機能加值後，售價可到達38~158元/100g。全球GABA機能原料的平均售價，約為40,282美元/公噸，平均成本約為31,865美元/公噸。再考量管銷成本後，本計畫產品需將生產成本控制於2.5萬美金以內，才具有市場競爭力。<br> Abstract: Japan is the most important market of Taiwan soybeans. Functional food is popular in Japan. It benefit GABA soybeans and its technology. The image of soybeans is confused. GABA is strange to the market. GABA is not qualified to be USP to promote soybeans. Fresh soybeans is 8(NT$/100g) and frozen soybeans is 34(NT$/100g) now. We make reference to GABA soy, GABA black beans and GABA sesame. We estimate that fresh GABA soybeans is 9~37(NT$/100g) and frozen GABA soybeans is 38~158(NT$/100g). According to Global GABA market report, the average price is 40,282(USD/Ton) and cost is 31,865(USD/Ton). Our product cost must below to 25000(USD/Ton).豆科植物成本效益分析GABACBA