A global Brand Positioning Strategy – A Four-Stage Process of Harmonization

Huang, S.T.S.T.HuangHsieh, M. H.M. H.Hsieh2010-11-022018-06-292010-11-022018-06-292008http://ntur.lib.ntu.edu.tw//handle/246246/219772en-USA global Brand Positioning Strategy – A Four-Stage Process of Harmonizationjournal article