指導教授：吳學良臺灣大學：企業管理碩士專班張美真Wiwatphonbun, TanchanokTanchanokWiwatphonbun2014-11-302018-06-292014-11-302018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/263738A multi-sided beauty platform of Katiara (www.katiara.com) is a business plan for a web-based outlet of J-BICS Trading Co., Ltd., a Thai conglomerate with diversified business lines, performing as a multi-sided beauty platform serving four customer sides- online shoppers, vendors and suppliers of health and beauty products, beauty content providers (beauty professionals, dermatologists, makeup artists, and bloggers. The method of doing business plan includes the study of market information and current players in both off-line and online beauty stores to formulate the platform’s strategy and financial projections. Furthermore, Katiara’s Value Curve was form to define the platform’s distinguish values and to stand out from the current players. As an early-mover with the strong network externality and distinct values of convenience, variety of products, sales promotion, and exclusivity, the financial feasibility study indicates that Katiara will be able to gain a foothold in the market by breaking even in the fifth month of the third year of its establishment and build up its competitive advantage over time.Chapter: Page 1.Executive Summary: 1 2.Company Introduction: 4 3.Product and Service Description:6 4.Growth Strategy: 8 5.Customer Segment: 10 6.Value Proposition: 28 7.Channel of Distribution: 52 8.Customer Relationship: 60 9.Revenue Streams: 65 10.Key Resources: 68 11.Key Activities: 70 12.Key Partners: 75 13.Cost Structure: 80 14.Sensitivity Analysis: 87 15.Conclusion: 96 References: 101 Appendix 1 J-BICS Trading Co., Ltd.’s company resources:103 Appendix 2 Harmonized System (HS): 104 Appendix 3 Tariff on Makeup and Skin Care: 106 Appendix 4 Tariff on Beauty Tool and Accessory: 109 Appendix 5 Tariff on Dietary Supplement: 112 Appendix 6 Katiara’s Monthly Cash Flow Projection – Year 1: 113 Appendix 7 Katiara’s Yearly Cash Flow Projection – Year 1-5: 115 Appendix 8 Katiara’s Yearly Income Statement- Year 1-5:1163273068 bytesapplication/pdf論文公開時間：2019/07/29論文使用權限：同意有償授權(權利金給回饋學校)多方平台泰國美容業美麗購物網網路社群thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/263738/1/ntu-103-R01749054-1.pdf