How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label

Wu, I-HueiI-HueiWuSHAN-YU CHOUNing-Hsiu Su2018-09-102018-09-102007-07http://scholars.lib.ntu.edu.tw/handle/123456789/334342How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Labelconference paper