周善瑜陳其美戴翊亘2008-10-172018-06-292008-10-172018-06-292006http://ntur.lib.ntu.edu.tw//handle/246246/83538application/pdf747198 bytesapplication/pdfen-US個別化行銷下的最適折價券與產品線設計journal article10.6504/JOM.2006.23.06.03http://dx.doi.org/10.6504/JOM.2006.23.06.03