Effectiveness of storytelling in agricultural marketing: Scale development and model evaluation

HSIU-PING YUEHZheng Y.-L.2020-02-042020-02-0420191664-1078https://scholars.lib.ntu.edu.tw/handle/123456789/453261Effectiveness of storytelling in agricultural marketing: Scale development and model evaluationjournal article10.3389/fpsyg.2019.004522-s2.0-85065169602https://www2.scopus.com/inward/record.uri?eid=2-s2.0-85065169602&doi=10.3389%2ffpsyg.2019.00452&partnerID=40&md5=3a88d400324256dcd2133df8d2c5199d