Understanding Consumer Recommendation Behavior

Wen-Kuo ChenHeng-Chiang HuangSeng-Cho T. ChouKey PousttchiDietmar G. Wiedemann2022-05-262022-05-262010Chen, Wen-Kuo, Hengchiang Huang and Seng-Cho T. Chou (2010), “Understanding Consumer Recommendation Behavior,” in Key Pousttchi and Dietmar G. Wiedemann (ed.), Handbook of Research on Mobile Marketing Management, Hershey, New York: Business Science Reference, pp. 401-415.https://scholars.lib.ntu.edu.tw/handle/123456789/612081en-USUnderstanding Consumer Recommendation Behaviorbook part