管理學院: 商學研究所指導教授: 陸洛張可芯Chang, Ko-HsinKo-HsinChang2017-03-032018-06-292017-03-032018-06-292015http://ntur.lib.ntu.edu.tw//handle/246246/274423目標進行這樣的學術探索營銷在音樂產業重點的心理基礎上獲得了什麼刺激消費行為購買音樂產品，以及營銷個人的音樂才華作為一個專業的藝人知識。同豐既才華橫溢的音樂家和表演在全球範圍的，理解的營銷策略，使這些人的成功和為什麼別人達不到成功的框架下的學術調查得知，包括確定不僅是什麼，這些特點揭示也，如何營銷戰略上應用心理戒律和發現。此外，確定消費者如何看待音樂產業作為購買價值的物質財富作為生活的問題增加了這項研究的目標。一些地區在以下文獻提供的消費者的營銷手法，營銷方式，戰略和參與度，忠誠度/保持包括忠誠的態度/行為心理學的後果，心理關係的後果，以及中，認識過程為導向的營銷的重要性。了解過程為導向的營銷與上衝著消費者的決策行為的態度和行為的營銷效果的圖像效果可以使正面和負面的結果之間的差異。Objectives undertaking this academic exploration of the psychological underpinnings of marketing in the music industry focus on gaining knowledge of what spurs consumer behavior to buy music products as well as marketing an individual''s musical talents as a professional entertainer. With the abundance of both talented musicians and performers globally, understanding marketing strategies that make these individuals'' success and why others fall short of success frames the following academic investigation that includes identifying not only what these characteristics reveal but also, how marketing strategically applies the psychological precepts and findings. In addition, identifying how consumers view the music industry purchases as valued material possessions as a matter of living adds to the objective of this research. Some of the areas in following literature review provide the consequences of the psychological relationship of the consumer to the marketing practices, marketing approaches, strategies, and engagement, loyalty/retention including consequences of the attitudinal/behavioral psychology of loyalty, as well as, the importance of understanding process oriented marketing. Understanding process oriented marketing versus imagery effect on marketing outcomes directed at the attitude and behavior of consumers in decision-making practices can make the difference between positive and negative results.319921 bytesapplication/pdf論文公開時間: 2015/3/16論文使用權限: 同意有償授權(權利金給回饋學校)營銷音樂行業心理基礎psychologicalunderpinningsmarketingmusicindustry[SDGs]SDG12thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/274423/1/ntu-104-R00741061-1.pdf