2018-06-012024-05-16https://scholars.lib.ntu.edu.tw/handle/123456789/666506Abstract: Platform strategy has become an emerging topic in academic research owing to its increasing importance in the cotemporary business world. However, few empirical studies have been done to examine the effects of platform strategy on the business operation and performance. This study tends to explore the role of platform strategy in the organizations from the perspectives of management theories, such as RBV and ecology theory. Firstly, an extensive literature review will be conducted to identify the important constructs for the research. Besides, this study, based on the management theories, will develop the conceptual frameworks and the hypotheses. An initial framework is proposed in Figure 1. Second, this study will utilize the data in the databases to empirically test the roles of platform strategy on firm performance. Finally, conclusion and suggestions for future research will be discussed.