A marketing category management system: A decision support system using scanner data

JIUNN-YIH JIANGKlein G.Pick R.A.2020-03-062020-03-061998https://scholars.lib.ntu.edu.tw/handle/123456789/472127A marketing category management system: A decision support system using scanner datajournal article10.1016/S0167-9236(98)00053-0https://www2.scopus.com/inward/record.uri?eid=2-s2.0-0032108157&doi=10.1016%2fS0167-9236%2898%2900053-0&partnerID=40&md5=ff8f463a5fa35b39fbf25ee2b8846b6f