指導教授：林修葳臺灣大學：企業管理碩士專班劉又安Liu, Yu AnYu AnLiu2014-11-302018-06-292014-11-302018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/263739maniaAPP是一個為手持裝置應用程序開發者所設計的線上平台，專門協助開發者提高該產品的知名度及增加獲利機會。該平台更加能透過媒合服務協助開發者尋找潛在客戶。本企劃書規劃maniaAPP將在台灣最大產業協會台北市電腦公會實施，其優勢是擁有可有效執行此計畫所需要的資源：財力、資訊以及人力。maniaAPP is an online platform that provides a one-stop solution for mobile application (hereinafter referred to as “app”) developers to raise awareness of their enterprise apps for monetization. The platform is further designed to connect app developers to potential customers through project-matching services. This business plan aims to deploy maniaAPP under Taipei Computer Association (TCA), which is one of the largest industrial associations in Taiwan and has leverageable resources needed for implementing this proposal: money, information and people.口試委員會審定書 # ACKNOWLEDGEMENTS i 中文摘要 ii ABSTRACT iii CONTENTS iv LIST OF FIGURES vi LIST OF TABLES vii Chapter 1 Executive Summary 1 1.1 Objectives 1 1.2 Mission 1 1.3 Keys to Success 2 Chapter 2 Organization Summary 3 2.1 Organization History 3 2.2 Legal Entity 3 2.3 Main Services 4 Chapter 3 Services 7 3.1 Service Description 7 3.2 User Agreement 11 3.3 Technology 11 3.4 Future Development 12 Chapter 4 Market Analysis 13 4.1 Enterprise App Market 14 4.2 Market Needs 16 4.3 Market Segmentation 18 4.4 Target Market Segmentation 19 4.5 Main Competitors 20 Chapter 5 Strategy and Implementation Summary 25 5.1 Marketing Strategy 25 5.2 Pricing Strategy 26 5.3 Value Proposition 26 5.4 Project Management 28 Chapter 6 Financial Capital Plan and Sales Forecast 29 6.1 Financial Plan 29 6.2 Sales Forecast 29 6.3 Income Statement 31 6.4 Cash Flow Projection 31 Chapter 7 Risk Management 32 7.1 Risk Assessment 32 7.2 Risk Minimization 33 7.3 Exit Strategy 34 REFERENCE 363749237 bytesapplication/pdf論文公開時間：2014/07/29論文使用權限：同意有償授權(權利金給回饋學校)手持裝置應用程序線上平台媒合服務thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/263739/1/ntu-103-R01749008-1.pdf