WEI-SHU HOUJain RKao CKumar GModak T.2022-04-252022-04-25202124700010https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119455415&doi=10.1103%2fPhysRevD.104.075036&partnerID=40&md5=75b9a14180225fdf23871588c1c55e07https://scholars.lib.ntu.edu.tw/handle/123456789/606744Recent progress on muon g-2 measurement prompts one to take it even more seriously. In the general two Higgs doublet model that allows extra Yukawa couplings, we take a simplified approach of single enhanced coupling. We fix the charged lepton flavor violating coupling, ρτμ=ρμτ, via the one-loop mechanism, for illustrative masses of the heavy scalar H and pseudoscalar A, where we assume mA=mH+. Since extra top Yukawa couplings are plausibly the largest, we turn on ρtt and find that LHC search for gg→H,A→τμ gives a more stringent bound than from τ→μγ with the two-loop mechanism. Turning on a second extra top Yukawa coupling, ρtc, can loosen the bound on ρtt, but LHC constraints can again be more stringent than from B→Dμν versus Deν universality. This means that evidence for H,A→τμ may yet emerge with full LHC Run 2 data, while direct search for τ±μ?bW+ or tc¯bW+ (plus conjugate) may also bear fruit. ? 2021 authors.journal article10.1103/PhysRevD.104.0750362-s2.0-85119455415