2010-08-012024-05-18https://scholars.lib.ntu.edu.tw/handle/123456789/705945摘要：近年鄉村研究在文化轉向的思潮下，「鄉村性」（rurality）的概念或「鄉村」的意象（rural image）逐漸重視流動的社會再現（representation）與社會參與者所建構的意義。這類鄉村意義的多重論述被指稱為「後鄉村性」（post-rurality），體現不同時空派落下的鄉村特殊性與差異性，重新定義詮釋鄉村風貌。本研究將以文化轉向的鄉村研究研究取徑，分兩年期程，針對「清境地區」與「鹿谷鄉」兩個不同脈絡下的個案，分析台灣「後鄉村性」的展演。南投清境地區的鄉村空間有「台灣小瑞士」之異國鄉村意象；而南投鹿谷鄉則藉茶葉與茶藝文化昇華為「茶鄉」的想像。這兩個鄉村地區個案因而轉化為具有特定符號價值的實質鄉村地區。本研究的目的即去分析這些具有後現代商品特色鄉村地區的樣貌，探究其重要的鄉村意義建構的契機與基礎，並進而累積台灣後鄉村論述。<br> Abstract: In recent years, because of “cultural turn” in rural studies, the discussion of rurality and rural image has focused on seeing ‘the rural’ as a floating concept, consisted of social representations within the society. ‘Post-rurality’ is the term to denote differences and multiple interpretations of the rural communities. This research will examine two cases as the performance of “post-rurality” in Taiwan, including 1） the artificial “little Switzerland” rural image of Nantou Cing-Jing area; and 2） the nostalgic tea-land of Nantou Luku Township. This paper focuses on the representation of post-productive countryside in Taiwan by exploring how the rural is presented in the context of local place promotion and rural tourism. This research contributes to the discussion of post-rurality by providing an empirical review of Taiwan’s post-rural experiences.後鄉村鄉村意象地方符號鄉村空間台灣後現代鄉村文化研究post-ruralpost-ruralitylocal imagepostmodern ruralpostmodern ruralsymbolic spacecultural studies