范雲臺灣大學:政治學研究所簡立欣Chien, Li-HsinLi-HsinChien2010-05-052018-06-282010-05-052018-06-282008U0001-2507200816063000http://ntur.lib.ntu.edu.tw//handle/246246/179309本研究以2006年8月至10月倒扁運動與大眾媒體的關係為研究範疇，試圖理解在一個媒體時代裡，大眾媒體做為意識型態的核心體系，與群眾運動對於公共領域的控制權如何互動、競爭及衝突，兩者又各自在哪些方面帶著脆弱性，並如何影響運動的歷史進程。究方法上，本文兼採動員結構分析與媒體框架分析，試圖釐清「運動組織」與「媒體組織」的互動過程，即一個「積極」的媒體組織與一個「積極」的運動如何互相作用，而既存的媒體對抗又如何造成這種政治環境；另一方面則以「媒體書寫群眾運動的方式」做為分析主軸，旨在發現媒體框架如何有意無意地形塑運動形象，並回過頭來影響、重塑運動。文中依照時間先後順序展開論述，共分為籌備期、劇場期、衝突期三階段，以期引起讀者對於新聞模式的規則和變化的注意。論部分，本文指出媒體對倒扁運動的主要作用在於早期的媒體動員、運動加速和中後期的運動激化、框架轉變等，而媒體與運動的互相作用也導致了群眾基礎窄化、反制運動發生以及結構惰性增強等後果。而理論意義上，本文是一個結合資源動員論與框架理論的初步嘗試，目的是希望理解媒體書寫運動的方式為何帶有重要的政治性，以及這種書寫方式的背後有哪些權力結構。實踐意義上，本文做為一個本土的具體案例研究，藉由考察某些要素來描繪首次政黨輪替後的台灣社會境況，也期待能夠說明媒體時代的力量、本質、局限，以及群眾運動所可能擁有的風險、誘惑和契機。Of the central concern in the research is the inter-relationship between the mass media and the Anti-Bian Campaign, which was initiated in early August 2006 and went into a decline in mid-October, discussing both the way how mass media, as a core system of ideology, interact, compete, and collide with social movements in terms of the control power of public sphere, and in which aspect the two entities bear their own vulnerability as well as the effects they pose in historic process. n order to discover the courses of interaction between the protesters and the stream media, the research methods of mobilization analysis and media frame analysis are adopted to illustrate how “active” newspapers and “active” movements could have affected each other, and how the antagonism among different newspapers could have led to the current political environment. Besides, the way in which media interpret social movements is set to be the main theme to reveal how media frames shape the images of the movement and even re-build the movements with or without awareness. Based on the chronological order of the event, there are three stages: the Preparing Period, the Drama Period, and the Conflicting Period, in the attempt of clarifying the news routine and its changes during the stages, moreover, of catching readers’ attention on them.n conclusion, the major influences which media put on the movement are examined: media mobilizing, movement accelerating, movement radicalizing, and frame shifting. In addition, the “media-movement” inter-relationship also narrows down the followers’ background and contributes to “916 counter-movement” and the inertia of the political structures, particularly the ruling party DPP and the opposite party KMT. Of the theory building, the research has made an effort to combine mobilization analysis with media frame analysis to demonstrate the impact of media’s narratives upon politics and the power structure behind them. Finally, the research, while working on a local case study to put into practice, aims to depict the social circumstances in Taiwan after the first time “party-shift” by extracting and examining some essential factors. Most of all, ready to be addressed are the power, the nature, and the limit of media, as well as the risk, the temptation, and the opportunities that social movements could have in our media age.口試委員審定書………………………………………………………………………i言……………………………………………………………………………………iii文摘要………………………………………………………………………………v文摘要………………………………………………………………………………vi一章緒論………………………………………………………………………… 1一節研究動機……………………………………………………………… 1、 導言：媒體時代的脆弱性、 事件始末、 問題意識二節理論基礎…………………………………………………………… 11、框架理論.框架與社會真實.群眾運動構框.框架結構.框架的內在機制、建構新聞.新聞常規.新聞組織.鑲嵌的政媒環境.藍綠對抗與媒體對抗、「媒體—群眾運動」關係.媒體與群眾運動權力關係.傳播後果三節研究取徑………………………………………………………… 34、群眾運動理論.政治環境.動員結構、研究架構二章籌備期：媒體加速運動………………………………………………………40一節動員結構…………………………………………………………… 41、總部組織.輻射狀的內部關係.一人決策的模式.中層幹部闕如、媒體動員二節詮釋框架…………………………………………………………… 48、眾聲喧嘩.新公民運動論述.分裂社會因果論述.選票制裁論述.陰謀反動論述、媒體形象.「施明德化」.崇高化vs.貶抑化三節互動後果………………………………………………………………62、加速運動.靜坐日期.靜坐型態、藍營進場.時空背景.藍營轉折、本章小結三章劇場期：紅綠板塊形成…………………………………………………… 73一節電子媒體進場……………………………………………………… 74、信息爆炸、媒體後果.圖像化.時間感.瑣碎化二節話語戰爭…………………………………………………………… 86、召喚刻板印象.女性／年輕／都會vs.男性／中老年／鄉村.捷運／咖啡館vs.遊覽車／檳榔攤、動員本土意識.血仇暴力／諷刺消遣話語.綠民負面形象：915vs.916.南部反制聲浪三節互動後果……………………………………………………………106、紅綠板塊形成、反制運動發生、本章小結四章衝突期：從高峰到自我裂解………………………………………………111一節動員結構…………………………………………………………… 112、新系轉向、總部藍化.凱道藍化.離開台北導致藍化加深.主流媒體刻意淡化、鷹派抬頭二節詮釋框架……………………………………………………………123、框架轉移Ⅰ：罷工風波書寫、框架轉移Ⅱ：南部衝突書寫、916之後的報導趨勢.總部負評增加.「台北以外」負面新聞增加三節互動後果…………………………………………………………… 139、群眾藍化：自我實現的預言 .「綠頭藍身」框架.「倒扁總部—倒扁群眾」關係、中性溫和力量闕如、本章小結五章結論………………………………………………………………………… 150一節研究發現……………………………………………………………150、研究架構分析、倒扁運動後果.運動者異化.結構惰性增強二節討論：媒體時代的群眾運動………………………………………156、 理論與實踐意義 .理論建構.實踐意義、 研究限制目錄1-1：研究架構圖……………………………………………………………… 385-1：倒扁運動「組織-話語-後果」分析圖……………………………………151目錄2-1：倒扁運動初期的四種詮釋框架…………………………………………… 50 2-2：總部人事變動……………………………………………………………… 703-1：運動組織與綠營血仇暴力話語…………………………………………… 964-1：倒扁運動期間《中時》、《聯合》、《自由》三報報導則數………………… 1114-2：遍地開花途經縣市及場地申請人………………………………………… 1184-3：918、919南部倒扁集會一覽表…………………………………………… 1314-4：918衝突媒體報導差異…………………………………………………… 1324-5：919衝突媒體報導差異…………………………………………………… 133考文獻…………………………………………………………………………… 161錄………………………………………………………………………………… 165application/pdf1169128 bytesapplication/pdfen-US倒扁運動媒體對抗媒體動員媒體框架反制運動「媒體—群眾運動」關係Anti-Bian Campaignmedia antagonismmedia mobilizationframecounter-movement“media-movement” inter-relationship[SDGs]SDG16thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/179309/1/ntu-97-R91322010-1.pdf