2015-08-012024-05-15https://scholars.lib.ntu.edu.tw/handle/123456789/665596摘要：超大寬頻是各國政府與企業積極投入的研發重點，超大寬頻的創新服務更是寬頻業者希冀能研發並成功創造市場商機的策略重點。創新服務需以良好的使用者經驗為核心，發掘使用者潛在需求。再配合商業模式為獲利根基、服務設計為規劃架構、紮實技術為基本條件，以不斷的快速原型淬煉出真正的創新。中華電信是國內指標性的寬頻業者，也是國內少數有紮實內部研發的服務業者。中華電信過去雖積極研發寬頻創新，但多著墨於功能層次。臺灣大學智慧生活科技整合與創新研究中心（以下簡稱本中心）是國內使用者經驗與創新服務研發的翹楚，過去本中心與中華電信在通路創新上成果豐碩、互信甚深。我們希望雙方合作能更上一層樓，透過本計畫深入洞察使用者的需求，共同研發超大寬頻的突破性創新服務。 本計畫為三年期產學合作計畫的第三年，承接前兩年的隨選、互動的產出，今年將聚焦於社群影音相關的創新研發服務。在創新研發上，本中心將擬定未來超大寬頻影音使用者經驗需求願景與應用面的可能性，並以未來深受潛力的OTT 應用作為產出標的；創新落實方面則將以NBA APP為運動影音的重要參考標竿；在創新方法論上，本計畫將整合三年的「BEST 使用者經驗創新方法論」，透過合作企業不同層級的參與與人培活動，將使用者經驗設計創新方法內化成企業研發文化，進一步推廣至不同的產業，成為帶領產業研發的指南，提升台灣各領域服務業者未來進行創新服務的研發能力。 <br> Abstract: In recent times, the deployment of the network and Internet broadband are two important indexes for national and corporate competencies. Taiwan’s government has made significant investments and implemented policies for strengthening the information and telecommunications infrastructures to trigger corporate and business investment of innovative products or services. From the perspective of developing ultra-broadband services, we find that most Taiwanese companies are lacking knowledge regarding the definition of user needs, and the implementation of products or services have not been verified in reasonable procedures. Therefore, under conditions of high risks and uncertainty, companies are unwilling to embrace the power of innovation. Chunghwa Telecom (CHT) is the largest telecommunication carrier and the largest broadband provider in Taiwan. NTU Insight Center and CHT has built strong relationships of mutual trust on CHT distribution channel innovation project. The 3-years project aims to enhance the systematic innovative methods and to build the service models for ultra-broadband services. Inheriting the outcomes of the previous two years, the 3rd year of the project aims at developing innovative social media services. First, we will formulate the vision of the future user experience related with ultra-broadband. Next, we will develop applications of OTT, creating a NBA APP aiming at being the benchmark in the field of sport media. In the meantime, the design innovation methodology and its applications will further expand the influence, enhancing CHT’s capability of innovation. We will also promote the methodology to the industries, and make it the guideline that leads industrial innovations.超大寬頻服務設計創新使用者經驗影音服務OTT社群互動隨選Ultra-Broadbandservice design innovationuser experiencemedia network servicesOTTcommunityinteractionon-demand