2018-01-012024-05-13https://scholars.lib.ntu.edu.tw/handle/123456789/650770摘要：從過往的研究中顯示，在高度不確定的市場上，企業創新有常見兩種相斥的現象：維持現 有的策略行動或以激進的方式尋找創新突破點。 為了折衷以上兩個觀點，此研究測試市場不確定性與創新之間的關係，並推測與發展出策 略聯盟如何影響關係的理論。研究中使用了美國生技藥物的產業資料，發現市場不穩定性 與創新數量及聯盟探索性之間呈現負向關係。然而，企業若能克服與聯盟成員間的差異， 將賦予創新機會並提升學習能力。 <br> Abstract: Prior research has suggested two opposing views about firms’ innovation in a highly uncertain market—either maintaining current strategic actions, or searching for a breakthrough with radical experiments and exploration. To reconcile these perspectives, we test the relationship between market uncertainty and innovation in the context of strategic alliances and develop our theoretical conjecture about how alliance configuration can affect the relationship. Using data from the U.S. pharmaceutical and biotechnical industries, we want to test our main hypothesis that market uncertainty has a negative impact on both firms’ innovation quantity and explorativeness in strategic alliances. However, we predict that firms can overcome the hardship with alliance partners’ heterogeneity, which offers new business opportunities and enhances learning capability.企業聯盟市場不確定創新Firms’ AlliancesInnovationMarket Uncertainty