An investigation of marketing managers' dissatisfaction with marketing information systems

JIUNN-YIH JIANGKlein G.Motwani J.G.Balloun J.L.2020-03-062020-03-061997https://scholars.lib.ntu.edu.tw/handle/123456789/472131An investigation of marketing managers' dissatisfaction with marketing information systemsjournal article10.1016/S0268-4012(96)00053-9https://www2.scopus.com/inward/record.uri?eid=2-s2.0-0031118057&doi=10.1016%2fS0268-4012%2896%2900053-9&partnerID=40&md5=54b550e88f7fef293b60a5af5eebf69a