An international branding strategy based on a case study of a Taiwanese firm

Huang, H.Y.H.Y.HuangMING-HUEI HSIEH2020-02-152020-02-152011https://scholars.lib.ntu.edu.tw/handle/123456789/459537An international branding strategy based on a case study of a Taiwanese firmjournal article10.1108/026345011111661202-s2.0-80053319087https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053319087&doi=10.1108%2f02634501111166120&partnerID=40&md5=c8b52b7381902be47ce0bf26c33472dd