A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping

Shek S.P.W.CHOON LING SIALim K.H.Sprague R.H.2021-08-092021-08-0920039780769518749https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969551344&doi=10.1109%2fHICSS.2003.1174443&partnerID=40&md5=87261cd9ab04434199f73c1634560746https://scholars.lib.ntu.edu.tw/handle/123456789/577379A preliminary assessment of different trust formation models: The effect of third party endorsements on online shoppingconference paper10.1109/HICSS.2003.11744432-s2.0-84969551344