The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects

Jen, LichungLichungJenJe-Sheng HuangLin Shu-Huei2010-11-022018-06-292010-11-022018-06-292006http://ntur.lib.ntu.edu.tw//handle/246246/219790en-USThe Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effectsconference paper