黃明蕙臺灣大學:資訊管理學研究所卓鼎睿Ding-Ruei, JhuoJhuoDing-Ruei2010-05-052018-06-292010-05-052018-06-292008U0001-2406200815063000http://ntur.lib.ntu.edu.tw//handle/246246/179882The decision of price which involves in the domain of economics and psychology is a complex process. It will erode the revenue when we price too low while pricing too high may make the transaction unacceptable to customers. Price plays an important role in the transaction and there are complicated considerations behind the decision of price.T-related customized services have the features of customization and involvements of mutual collaboration which complicate pricing are different from mass-production products that are according to general requirements of market without thinking about individual needs (e.g., shampoo ). Due to the different requirements of each customer, it is difficult to establish a standard to decide the price.ast researches regarding this issue focused on the cost perspective aiming how to charge customers without considering pricing in an angle of whole transaction. Therefore, this research used another perspective of consumer negotiated pricing to treat this subject. The purpose of this research is to understand the factors except cost to influence the decision of price of IT-related customized service, and hope to offer a holistic view of point to evaluate the transaction. In addition, by constructing the negotiated pricing model of IT-related customized service, this research also wants to offer a reference for managers to efficiently administer this kind of issue.his research attempts to know if factors of pre-transaction and collaboration conditions have influence on pricing, and these considerations are essential to the whole transaction. We used questionnaires to survey Taiwan’s IT-related customized services providers and customers who ever engaged this kind of service with related providers. The result supports that whether pre-transaction, degree of collaboration all have influences on price. This result implies that there are some other factors which will also affect price as well as cost consideration. Therefore, it is incomplete for managers to consider single factor but a whole picture in pricing.his research proposes a view of transaction to see how pricing is preceded in IT-related customized service. It makes whether supplier or customer understand related factors during the transaction in this kind of service. In managerial perspective, the research offers managers a reference of perception difference between seller and buyer. It can make manager avoid the unfavorable factors toward him during transaction. In strategy consideration, since we know what factors influencing the negotiated pricing orientation, we can intentionally mislead the other party in order to gain a favorable position toward us.中文摘要 2bstract 3able of Contents 5ist of Tables 6ist of Figures 7hapter 1 Introduction 8.1 Research Motivation 8.2 Research Purpose 8.3 Research Questions 9hapter 2 Literature Review 10.1 Research Hypotheses 13hapter 3 Methodology 19.1 Operational definitions of variables 19.2 Methods and procedure of data collection 23.3 Statistical analysis 23.4 Hypothesis Testing 25hapter 4 Discussion and Implication 31.1 Pretransaction conditions to negotiated pricing orientation 31.2 Negotiated pricing orientation to participant interchange 31.3 Mutual collaboration to negotiation outcome 31eferences 33ppendix A：Questionnaire - buyer 35ppendix B：Questionnaire - seller 36application/pdf328730 bytesapplication/pdfen-US定價合作客製化議價觀點pricingcollaborationtransaction orientationcustomized servicehttp://ntur.lib.ntu.edu.tw/bitstream/246246/179882/1/ntu-97-R95725043-1.pdf