Leveraging social grouping for organizational endorsement in mobile commerce across cultures: Transforming outgroups into ingroups

CHOON LING SIATan C.H.Yang J.Shi Y.Wei J.Wang N.2021-08-092021-08-0920109780769540849https://www.scopus.com/inward/record.uri?eid=2-s2.0-77954893232&doi=10.1109%2fICMB-GMR.2010.11&partnerID=40&md5=4d4875eb7b3cde101bd0d03eb11c0d28https://scholars.lib.ntu.edu.tw/handle/123456789/577358Leveraging social grouping for organizational endorsement in mobile commerce across cultures: Transforming outgroups into ingroupsconference paper10.1109/ICMB-GMR.2010.112-s2.0-77954893232