Nonstationary brand variables in category management: A cointegration perspective

Jiang, J.J.J.J.JiangZhong, M.M.ZhongKlein, G.G.KleinHOUN-GEE CHENJIUNN-YIH JIANG2020-03-062020-03-062004https://scholars.lib.ntu.edu.tw/handle/123456789/471979Nonstationary brand variables in category management: A cointegration perspectivejournal article10.1111/j.1540-5414.2004.02270.x2-s2.0-20444450558https://www.scopus.com/inward/record.uri?eid=2-s2.0-20444450558&doi=10.1111%2fj.1540-5414.2004.02270.x&partnerID=40&md5=abaa4fe27cfd1e0fbf34ff3a617e46c6