指導教授：吳學良臺灣大學：企業管理碩士專班邱宏民Chiu, Heng-MingHeng-MingChiu2014-11-302018-06-292014-11-302018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/263728The CoinU Company offers an online platform that links an existing smartcard system such as EasyCard with a unique CoinU account for the purpose of allowing micro-transactions without physical and institutional limitations such as banks or mobile operators. Transactions with a registered EasyCard at participating businesses will generate reward points, which can then be accumulated to exchange for various rewards. Finally, the user behavior big data can then be utilized for efficient advertisement activities and other business opportunities. The CoinU business model requires strategic involvement with 4 market segments: A smart card company, a financial institute, a mobile network operator, and businesses as participating merchants. The business model for CoinU will adjust appropriately depending on the chronological order of when the 4 group decides to form a partnership. The revenue model will be primarily based on transaction commission, with additional income based on promotional contracts with members of either of the 4 involving market segments. An all-inclusive cost forecast indicates roughly $20 million NTD is required to start the company and keep it operational through the first 18 months. The company is expecting a return of 4.3 million revenue in the first 16 months, which will grow to 43 million by year 5. Once transaction-based revenue is stable, several options are available, such as international expansion. Exit strategies are also viable through selling the company or becoming a controlled company through M&A by one of the starting partners including EasyCard Corporation.1. EXECUTIVE SUMMARY 1 2. COMPANY OVERVIEW 2 3. BUSINESS MODEL CANVAS 4 3.1 CUSTOMER SEGMENTS 5 3.1.1 Relevant Market Size 5 3.1.2 Target Customer Profile 6 3.2 VALUE PROPOSITION 8 3.3 CHANNELS 12 3.3.1 Product/Service Usage Description 13 3.3.3 Distribution Plan 14 3.4 CUSTOMER RELATIONSHIPS 15 3.4.1 Customer Acquisition 15 3.5 REVENUE STREAMS 18 3.5.1 Financial Highlights 19 3.6 KEY RESOURCES 21 3.7 KEY ACTIVITIES 22 3.7.1 Operational Model 23 3.8 KEY PARTNERSHIPS 31 3.9 COST STRUCTURE 34 4. SENSITIVITY ANALYSIS AND RISK SCENARIOS 37 5. ISOLATION MECHANISM 38 6. EXIT STRATEGY 40 7. LIST OF REFERENCES 41 8. APPENDIX 421648067 bytesapplication/pdf論文公開時間：2014/08/17論文使用權限：同意有償授權(權利金給回饋學校)行動支付thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/263728/1/ntu-103-R01749002-1.pdf