Culture and communication: Cultural variations and perceptions of media effectiveness

Leonard, Karen MoustafaKaren MoustafaLeonardVan Scotter, James R.James R.Van ScotterFatma, PakdilPakdilFatma2010-10-132018-06-292010-10-132018-06-292009http://ntur.lib.ntu.edu.tw//handle/246246/215025en-USCulture and communication: Cultural variations and perceptions of media effectiveness