翁崇雄2006-08-232018-06-292006-08-232018-06-292002http://ntur.lib.ntu.edu.tw//handle/246246/29245近年來由於網際網路與電子商務的發展，使得資訊服務的接觸範圍已由內 部顧客擴展到外部顧客，服務的重點由服務品質擴展至服務價值，故資訊服務的 服務品質與服務價值廣受重視，同時，學者漸將行銷領域中的「涉入」概念引伸 到「服務涉入」中，且由於網路存在著安全性與可靠度的問題，而造成「認知風 險」問題的浮現。因此本研究嘗試探討使用者涉入與認知風險程度對認知品質與 認知價值評量的影響。 本研究首先對電子商務、認知品質、認知價值、認知風險與消費者涉入等 相關領域的文獻進行整理與探討，進而提出一包含消費者認知風險、消費者涉 入、認知品質與認知價值的概念性模型，並以網路商店之使用者為對象，進行實 證研究，且利用LISREL 進行相關的分析，除了證實本研究模型具有較佳的模型 適合度外，並進一步探討了四者間的相互關係。The growing of electronic commerce (E-commerce) and the Internet have expanded the extent of information service from internal to external customers and also has shifted the focus of information service from quality to value. Furthermore, the concept of “involvement” has extrapolated to “service involvement” by marketing researchers. However, lack of security and reliability has led to emergence of issues regarding “perceived risk” on the Internet. Thus, this current research attempts to investigate the impact of user involvement and perceived risk on perceived quality and perceived value. The purpose of this study is to propose a conceptual framework with respect to customers’ perceptions of risk, involvement, and value by investigating E-commerce literature. Empirical data based on a sample taken from customers of electronic stores in Taiwan was evaluated using correlation analysis of LISREL. The results not only suggest that the research model exhibited a good fit with the data, but also help partitioners and researchers understanding better the relationships among these four dominants.application/pdf484790 bytesapplication/pdfzh-TW國立臺灣大學資訊管理學系暨研究所電子商務使用者涉入認知風險認知品質認知價值Electronic commerceperceived qualityperceived riskperceived valueuser involvementotherhttp://ntur.lib.ntu.edu.tw/bitstream/246246/29245/1/902416H002032SSS.pdf