郭瑞祥蔣明晃陳宏毅2008-10-172018-06-292008-10-172018-06-292004http://scholars.lib.ntu.edu.tw/handle/123456789/311102application/pdf2173168 bytesapplication/pdfen-US顧客價值分析之隨機模型建立與實證journal article10.6504/JOM.2004.21.05.07http://dx.doi.org/10.6504/JOM.2004.21.05.07