Chou H.-Y.NAI-HWA LIEN2020-03-062020-03-062014https://scholars.lib.ntu.edu.tw/handle/123456789/472399Effects of SMS teaser ads on product curiosityjournal article10.1504/IJMC.2014.063651https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84904732300&doi=10.1504%2fIJMC.2014.063651&partnerID=40&md5=e6f0d7f6401e69091b01f6882eb7124a