劉嘉雯林秀燕賴慧萍李昭慧2021-03-252021-03-2520202225-9481http://dx.doi.org/10.6285/MIC.202008/SP_02_9.0008https://scholars.lib.ntu.edu.tw/handle/123456789/555220品牌知名度對消費者購買意願的影響：顧客知覺價值的角色journal article10.6285/MIC.202008/SP_02_9.0008