Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry

Chou, Shan-YuShan-YuChou2008-08-262018-06-292008-08-262018-06-292002http://ntur.lib.ntu.edu.tw//handle/246246/81563102557 bytesapplication/pdfen-USBrand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industryjournal article10.6295/TAMJ.2002.0201.01http://dx.doi.org/10.6295/TAMJ.2002.0201.01http://ntur.lib.ntu.edu.tw/bitstream/246246/81563/1/9.pdf