2024-05-182024-05-1861022https://scholars.lib.ntu.edu.tw/handle/123456789/717585Services MarketingGlobal Brand Marketing StrategyBrand Experience and Image BuildingEmployee Brand MarketingCustomer RetentionMarketing Channel RelationshipAesthetics/Brand Marketing服務業行銷全球品牌行銷策略品牌經驗與形象建立品牌廣告行銷員工品牌行銷設計/美學品牌行銷企業服務品質衡量顧客/員工互動關係行銷B2C/B2B顧客關係行銷