Maximizing Customer Equity by Segmentation (MCES): Proposing a Decision Support System Based on Modified K-Means

陳家祥黃俊堯Russell K. H. Ching2020-03-062020-03-0620051816-6601https://scholars.lib.ntu.edu.tw/handle/123456789/471944Maximizing Customer Equity by Segmentation (MCES): Proposing a Decision Support System Based on Modified K-Meansjournal articlehttp://www.AiritiLibrary.com/Publication/Index/18166601-200504-201410220017-201410220017-43-64