2009-08-012024-05-18https://scholars.lib.ntu.edu.tw/handle/123456789/696952摘要：在知識、創新、與科技匯流的服務經濟中，創造並傳遞顧客價值，已成為企業重視的目標。服務創新的本質即為透過有系統的管理活動，結合新興的科技、效率的流程與優質的人力素質，創造出差異化與附加價值，而廠商必須藉由提供更具價值的服務，方能取得長期競爭優勢。 本研究乃欲透過附加價值互動觀點，來探討服務創新與組織績效之關係，並針對半導體製造業進行研究。本研究之目的包含了： (1)定義服務創新並分析半導體製造業服務創新模式。 (2)探討服務創新活動與附加價值互動之關係。 (3)探討互補性廠商、技術與市場環境，對服務創新與附加價值互動之影響。 (4)歸納出影響服務創新績效的主要因素，提出相關之管理意涵。 本研究之範疇需時三年，具體的工作項目如下： 第一年：建立初步研究架構 (1)進行服務創新之相關文獻回顧 (2)收集半導體製造業次級資料 (3)進行半導體製造業初步訪談 (4)建立初步研究架構 第二年：確認研究架構與構念 (1)進行半導體製造業深度訪談 (2)分析半導體製造業服務創新活動與組織績效 (3)確認研究架構與構念 (4)提出研究命題 第三年：進行產業調查與驗證假設 (1)建立各構念之衡量方式與問項 (2)確認半導體製造業研究對象 (3)進行半導體製造業問卷調查 (4)分析資料與驗證假設 <br> Abstract: In the era of Service Economy consisting of knowledge, innovation, and technology, companies must focus on service creation and delivery. Service innovation can be defined as a series of systematic activities integrating new technologies, efficient process and high-quality human resource to create differentiation and added value. Only by providing distinctive services to customers will firms gain long-term competitive advantages. This research aims to analyze the relationship between service innovation and organizational performance through value-added interactions. The semiconductor industry will be used as the empirical study. The objectives of this research are as follows: (1)Define service innovation and analyze the activities in the semiconductor industry (2)Analyze the relationship between service innovation and value-added interaction (3)Research on how complementary firms, technology, and environment influence the relationship between service innovation and value-added interaction (4)Derive key factors influencing service innovation and provide managerial implications The three-year project includes the following tasks: First year: Develop the preliminary research conceptual model (1)Conduct literature review in service innovation (2)Collect secondary data from the semiconductor industry (3)Conduct first-cut interviews of semiconductor professionals (4)Develop the preliminary research conceptual model Second year: Define research conceptual model and constructs (1)Conduct in-depth interviews of semiconductor professionals (2)Analyze service innovation activities and organizational performance in the semiconductor industry (3)Define research conceptual model and constructs (4)Propose research hypotheses Third year: Conduct empirical study and test hypotheses (1)Define measures of constructs and design questionnaire (2)Determine the survey targets in semiconductor industry (3)Conduct survey by distributing questionnaire to semiconductor professionals (4)Analyze data and test hypotheses服務創新價值互動半導體製造Service InnovationValue-added InteractionsSemiconductor Manufacturing