Consumer's decision to shop online: The moderating role of positive informational social influence

Lee M.K.O.Shi N.Cheung C.M.K.Lim K.H.CHOON LING SIA2021-08-092021-08-092011https://www.scopus.com/inward/record.uri?eid=2-s2.0-79960728362&doi=10.1016%2fj.im.2010.08.005&partnerID=40&md5=b84231394bf1807d97b8ea5edbaed36ehttps://scholars.lib.ntu.edu.tw/handle/123456789/577354Consumer's decision to shop online: The moderating role of positive informational social influencejournal article10.1016/j.im.2010.08.0052-s2.0-79960728362