管理學院: 臺大-復旦EMBA境外專班指導教授: 李吉仁張釋之Chang, Shih-ChihShih-ChihChang2017-03-062018-06-292017-03-062018-06-292015http://ntur.lib.ntu.edu.tw//handle/246246/277531做為中國內需最大經濟支柱、營建產業的先行者，建築設計業隨著中國改革開放30年的蓬勃發展，已經形成了產值超過千億人民幣的行業。然而，面對中國改革的轉型期，在政府固定投資減緩和房地產萎縮後的激烈競爭中，建築設計企業必須持續從變動的市場需求，以及企業的核心能力出發，以創新思考尋找差異化機會，並建立競爭優勢與風險管理，來創造企業未來的持續成長。 有鑑於中國將成為嚴重老齡化的國家，人口結構的失衡與起步較晚的養老機制，會成為未來所需面臨的重大問題。中國的養老體系應以政府主導，組合居家、社區與機構不同的養老模式，並與房地產、醫療、保險和養老服務業者等形成生態體系。本文針對此一逐漸興起的養老產業，借鏡其他國家地區的養老發展經驗，配合產業分析與策略研究理論，期能為中國養老產業提供有用的參考與建議。 由於養老產業鏈覆蓋範圍較廣，而生態系統中的房地產業、保險業、醫療業與養老服務業者間，又存在著競合關係。建築設計服務應打造自身專業設計能力並累積經驗，聚焦於提供養老照護、居住環境與醫療服務的建築產品與服務方案。 具體而言，本研究認為建築設計企業在養老產業中建立競爭優勢的方式包括：建立養老健康產業專業設計核心能力，並推出養老與醫療結合的組合產品；透過價值網觀念提供養老產業整體的解決方案；最後，建立以設計思考為觀念的企業創新思維。Construction industry has been the largest industry supporting domestic demand in China during recent years. As the forerunner of construction industry, architectural design has gradually become an industry of over 100-billion RMB revenue in total after 30-year vigorous growth of China reform and open policy. However, facing current challenges of intense market competition due to governmental investment slowdown and the shrinkage of real estate, players in the architectural design industry have to continuously search for differential advantages in order to survive from the tough competition. As China becoming a country with high proportion of senior population, China will face major problems, such as imbalance of population structure and the country’s late development pension system. Chinese government must lead and organize the existing three senior care systems: in-home care, community care and institutional care, Chinese senior care industries, such as real estate, medical treatment, insurance and senior care services to make a viable eco-system. The present thesis attempts to explore strategic opportunities for architectural industry broadly defined senior care industries in China. Especially it focuses on architectural offering nursing care, residential environment and medical service for the elderly. Based on industry and strategic analyses on the architectural design and senior care industry, this thesis suggests that architectural design industry could create competitive advantages in senior care industry by developing the professional design capability for senior care health industry, offering integrated solutions in senior care industry through corporate innovative design philosophy, and providing creative designs. Implications and suggestions for future contenders in the architectural design industry are also discussed.論文使用權限: 不同意授權中國建築設計業養老產業策略研究創新思考Chinese architectural design industrysenior-care industrystrategic analysesinnovative design philosophythesis