黃明蕙Huang, Ming-Hui臺灣大學:資訊管理學研究所飛恩Nervais, FabienFabienNervais2010-05-052018-06-292010-05-052018-06-292007U0001-1406200816035500http://ntur.lib.ntu.edu.tw//handle/246246/179841The purpose of this thesis, presented in the form of a business plan, will aim to establish the blueprint of a proposed business and justify its formation. Simultaneously it will help refine the business model, identify strengths and weaknesses, and evaluate potential risks. The business, entitled Hyphen Live, provides solutions for companies trying to engage influential internet users on the web and focuses solely on the China Market. This document outlines the major selling points of Hyphen Live’s ideas, strategy and team – all of which are vital components in the execution and funding of a startup business.TABLE OF CONTENTS 5ONFIDENTIALITY AGREEMENT 6XECUTIVE SUMMARY 7OMPANY ANALYSIS 8ENERAL COMPANY DESCRIPTION 8HE OPPORTUNITY 9URRENT PRODUCT 13USINESS MODEL 16ARKET ANALYSIS SUMMARY 16ARGET MARKET 16OMPETITIVE ANALYSIS 17WOT ANALYSIS AND ENVIRONMENT RISKS 24USINESS STRATEGY & IMPLEMENTATION 25ARKETING STRATEGY 25NTRY AND GROWTH STRATEGY 27PERATIONS 28ANAGEMENT AND ORGANIZATION 28OARD OF ADVISERS 29NCORPORATION 30PERATION PLAN 30TRATEGIC ALLIANCES 31INANCIAL PLAN 31SSUMPTIONS 31INANCIAL STATEMENTS 34NCOME STATEMENT 34ALANCE SHEET 35ASH FLOW 36REAK EVEN ANALYSIS 36INANCIAL ANALYSIS & CONCLUSION 37XIT STRATEGY 38PPENDIX 39XHIBIT A: SOURCES 40XHIBIT B: RESUMES OF KEY MANAGERS 41application/pdf987572 bytesapplication/pdfen-US網絡媒體社區連結應用onlinemediasocialnetworkingrecruitingwebapplicationsmobilehttp://ntur.lib.ntu.edu.tw/bitstream/246246/179841/1/ntu-96-R95724086-1.pdf