Sociolinguistic Factors and Consumer’s Attitudes toward Chinese-English Code-mixing in Advertising in Taiwan

Hsu, Jia-LingJia-LingHsu2021-03-192021-03-191998https://scholars.lib.ntu.edu.tw/handle/123456789/553878November 5-7. Urbana: University of Illinois at Urbana-Champaign.Sociolinguistic Factors and Consumer’s Attitudes toward Chinese-English Code-mixing in Advertising in Taiwanconference paper