Managing key account portfolios across the process of relationship development: A value proposition-desired value alignment perspective

MING-HUEI HSIEHChou, W.-C.W.-C.Chou2020-02-152020-02-152011https://scholars.lib.ntu.edu.tw/handle/123456789/459447Managing key account portfolios across the process of relationship development: A value proposition-desired value alignment perspectivejournal article10.1080/1051712X.2010.4909322-s2.0-79952464591https://www.scopus.com/inward/record.uri?eid=2-s2.0-79952464591&doi=10.1080%2f1051712X.2010.490932&partnerID=40&md5=5e95fb70720278d1425dce3f40a59e80