指導教授：黃俊堯臺灣大學：企業管理碩士專班方家雄Png, Jerome Chia SiongJerome Chia SiongPng2014-11-302018-06-292014-11-302018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/263746Business Plan about starting up a Darts-theme cafe and restaurant with the objective of promote and raise awareness of darts sports in Malaysia Electronic darts machine had become a new trend in the world where received a very good response. However, similar to the olden days of snooker, its image is always associated with alcohol, smokings and night life which it always remain as a bar game. The author had carefully research about the industry and the consumer demand and hopefully this could promote the sports, improve the overall image of darts and create a vanue that everyone could enjoy the sports regardless of age and gender.1. Executive Summary 1 2. Introduction and Background of the Entity 2 2.1 Introduction and Background of the Soft Tip Darts 4 2.2 How is the electronic dart machines works? 7 2.3 Core Founder’s Background, Motives & Business Philosophy 11 2.4 Naming and logo 13 2.5 Location 15 2.6 Mission & Vision 15 3. Products & Services 17 4. Market Analysis 21 4.1 Demographic, Economics & Geographic 21 4.1.1 Oasis Square – Ara Damansara 25 4.2 SWOT Analysis 26 4.3 Porter 5 Forces Analysis 27 5. Market Research 31 5.1 Interview 31 5.2 Store visits 32 6. Marketing Plan & Implementation 38 6.1 Target Market 38 6.2 Marketing Strategy 40 6.3 Marketing mix – 4P 41 7. Operation Management 47 7.1 Operating Hours 47 7.2 Layout 48 7.3 Management Team 51 7.4 Staff 52 7.5 Suppliers and Inventory Management 53 7.6 Information and Technology Management 54 7.7 Payment method & Credit Policy 55 7.8 Memberships 56 7.9 Food Concern 57 8. Financial 59 8.1 Source of Capital 59 8.2 Start-up Summary 59 8.3 Assumption & Revenue Projection 60 8.4 Projected Income Statement 63 8.3 Projected Balance Sheet 64 8.4 Projected Cash Flow Statement 65 8.5 Breakeven Analysis 65 9. Risk Analysis 66 9.1 Cash Reserve 66 9.2 Asset ownership 66 9.3 Workplace Hazard & Food Quality 67 9.4 Darts Machine Demand, Usage & Solution 67 10. References 707471897 bytesapplication/pdf論文公開時間：2014/07/31論文使用權限：同意有償授權(權利金給回饋本人)飛鏢餐廳聯賽thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/263746/1/ntu-103-R01749033-1.pdf