Pao, H.W.H.W.PaoWu, H. L.and Pan, W. H.H. L.and Pan, W. H.Wu2010-10-082018-06-292010-10-082018-06-292008http://ntur.lib.ntu.edu.tw//handle/246246/212750en-USHow does a new institution spread: Empirical evidence of travel agencies’ adoption of service quality assurance programjournal article