臺灣大學: 企業管理碩士專班吳學良米拉榭Milacek, MichalMichalMilacek2013-04-082018-06-292013-04-082018-06-292010http://ntur.lib.ntu.edu.tw//handle/246246/256630AU Optronics Corp. (AUO) has developed into one of the world’s largest manufacturer of thin film transistor liquid crystal display (TFT-LCD) panels. Expansion strategy becomes AUO’s mean to continually evolve and adapt to market changes and abreast with its much bigger competitors in a global market. This study examines a value creation for the AUO’s shareholders through different expansion strategies. Based on my investigation of AUO’s expansion steps I discuss the benefits and downsizes of cooperation, internationalization as well as horizontal and vertical integration which has taken place in the last six years. I further discuss the inevitability of growth in order to survive in the TFT-LCD industry and provide rationales behind it. In addition, I address the issue of AUO’s recent related horizontal integration into a “green business”. The study ends with evaluation of above mentioned expansion approaches in terms of their value creation and implications for the company’s management.2167699 bytesapplication/pdfen-USAUOvalue creationexpansion strategygrowththesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/256630/1/ntu-99-R97749060-1.pdf