On the Biasing Judgment of Innovation: Context Effect of Existent Brand

Hsiao, C.C.Hsiao簡怡雯(Yi-Wen Chien)2008-10-172018-06-292008-10-172018-06-292004http://ntur.lib.ntu.edu.tw//handle/246246/83635application/doc126464 bytesapplication/msworden-USOn the Biasing Judgment of Innovation: Context Effect of Existent Brand10.6295/TAMJ.2004.0403.04http://ntur.lib.ntu.edu.tw/bitstream/246246/83635/1/6.doc